Telemarketing system

All you need to know about Telemarketing system, Telemarketing sales, Telemarketing Leads, Telemarketing Lists, and the world of phone sales



There are two major categories of telemarketing: Business-to-Business and Business-to-Consumer.

Within these two categories are two other broad divisions: Lead Generation, where the objective is to obtain information and Sales, where the object is to get someone to buy something.

Within these two categories, there are two other broad categories: Outbound and Inbound. Outbound telemarketing efforts are proactive, with the marketing person making phone calls to prospects or existing customers. Inbound telemarketing efforts are reactive, where the agent processes requests for information or takes orders. The demand is generally created by advertising, publicity or the efforts of outside salespeople.

Types of calls are often divided into outbound and inbound calls. Inbound calls are calls that are made by the consumer to obtain information, report a malfunction, or ask for help. These calls are substantially different from outbound calls, where agents place calls to potential customers mostly with intentions of selling or service to the individual.

There are many standard traffic measurements that can be performed on a call centre to determine its performance levels. However, the most important performance measures are:

* The average delay a telemarketing operator may experience whilst waiting in a queue
* The mean conversation time of the telemarketer, otherwise referred to as Average Talk Time
* The mean dealing time, otherwise referred to as Average Handling Time
* The percentage of calls answered within a determined time frame
* The percentage of calls which completely resolve the customer's issue (if the customer does not call back about the same problem for a certain period of time, it is considered a successful resolution).

40 Responses to “26th Telemarketing Lead - Basic Principles”

  1. # Anonymous Inbound Outbound Service

    In your experience in this kind of industry, what is your stats on average talk time. What is your suggested number?  

  2. # Blogger Rox

    This comment has been removed by the author.  

  3. # Anonymous Virtual Assistance Service

    My experience as an outbound call center agent, it depends on how long the questions I was asking to the respondent but I had to be fast and accurate to be able to finish the survey within a determined time frame. But there were some other respondents who were not attentive enough so we had to drop the call and call another respondent.  

  4. # Anonymous telemarketing call center

    This is really good post. I have lot of interest in it and I have learn new things. Thanks for sharing your information and detailed post to us.  

  5. # Anonymous Telemarketing Services

    Just as the speculation of the cold calls demise reached a fevered pitch, next-generation marketers offered new insights into telemarketing sales. When done right, first contacts to qualified prospects can mean a windfall in response.

    Thanks for this great post.  

  6. # Anonymous Belinda Summers

    In the world of business we can gain a lot of things to experience.Personal Functioning Competencies. These competencies include broad success factors not tied to a specific work function or industry.We are aiming for another respondents to have the accuracy to be able to finish with the determination. But sometimes there's a lot of thing that you need to cover up to make you succeed on your perspective prospect in telemarketing.  

  7. # Anonymous Isabella Johnson

    Today's business world is one that never sleeps - and that is why telemarketing has become such a big industry.telemarketing service can be a medium to generate lead, schedule appointments, register seminars and organize market surveys. These services can be inexpensive, accurate and capable to bring desired results. Generating leads can be mode of pulling database of potential customers and getting way ahead in market place.  

  8. # Anonymous Alice Clark

    Learning how to market correctly is the biggest task when starting a new business or selling a new product. Without proper marketing, your endeavors will more than likely not succeed. The following are some basic principles of marketing.  

  9. # Anonymous SteveH

    Outbound telemarketing has been very crucial in increasing the quality and value of sales pipeline. When the three essential elements-call script, telemarketers and leads database- are properly used, then there is a great chance of generating not just mere business contact information but ready to buy prospects.  

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