There are two major categories of telemarketing: Business-to-Business and Business-to-Consumer.
Within these two categories are two other broad divisions: Lead Generation, where the objective is to obtain information and Sales, where the object is to get someone to buy something.
Within these two categories, there are two other broad categories: Outbound and Inbound. Outbound telemarketing efforts are proactive, with the marketing person making phone calls to prospects or existing customers. Inbound telemarketing efforts are reactive, where the agent processes requests for information or takes orders. The demand is generally created by advertising, publicity or the efforts of outside salespeople.
Types of calls are often divided into outbound and inbound calls. Inbound calls are calls that are made by the consumer to obtain information, report a malfunction, or ask for help. These calls are substantially different from outbound calls, where agents place calls to potential customers mostly with intentions of selling or service to the individual.
There are many standard traffic measurements that can be performed on a call centre to determine its performance levels. However, the most important performance measures are:
* The average delay a telemarketing operator may experience whilst waiting in a queue
* The mean conversation time of the telemarketer, otherwise referred to as Average Talk Time
* The mean dealing time, otherwise referred to as Average Handling Time
* The percentage of calls answered within a determined time frame
* The percentage of calls which completely resolve the customer's issue (if the customer does not call back about the same problem for a certain period of time, it is considered a successful resolution).
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Published by Adrian
on Monday, May 29, 2006 at 4:48 AM.
Within these two categories are two other broad divisions: Lead Generation, where the objective is to obtain information and Sales, where the object is to get someone to buy something.
Within these two categories, there are two other broad categories: Outbound and Inbound. Outbound telemarketing efforts are proactive, with the marketing person making phone calls to prospects or existing customers. Inbound telemarketing efforts are reactive, where the agent processes requests for information or takes orders. The demand is generally created by advertising, publicity or the efforts of outside salespeople.
Types of calls are often divided into outbound and inbound calls. Inbound calls are calls that are made by the consumer to obtain information, report a malfunction, or ask for help. These calls are substantially different from outbound calls, where agents place calls to potential customers mostly with intentions of selling or service to the individual.
There are many standard traffic measurements that can be performed on a call centre to determine its performance levels. However, the most important performance measures are:
* The average delay a telemarketing operator may experience whilst waiting in a queue
* The mean conversation time of the telemarketer, otherwise referred to as Average Talk Time
* The mean dealing time, otherwise referred to as Average Handling Time
* The percentage of calls answered within a determined time frame
* The percentage of calls which completely resolve the customer's issue (if the customer does not call back about the same problem for a certain period of time, it is considered a successful resolution).
In your experience in this kind of industry, what is your stats on average talk time. What is your suggested number?
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My experience as an outbound call center agent, it depends on how long the questions I was asking to the respondent but I had to be fast and accurate to be able to finish the survey within a determined time frame. But there were some other respondents who were not attentive enough so we had to drop the call and call another respondent.
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Just as the speculation of the cold calls demise reached a fevered pitch, next-generation marketers offered new insights into telemarketing sales. When done right, first contacts to qualified prospects can mean a windfall in response.
Thanks for this great post.
In the world of business we can gain a lot of things to experience.Personal Functioning Competencies. These competencies include broad success factors not tied to a specific work function or industry.We are aiming for another respondents to have the accuracy to be able to finish with the determination. But sometimes there's a lot of thing that you need to cover up to make you succeed on your perspective prospect in telemarketing.
Today's business world is one that never sleeps - and that is why telemarketing has become such a big industry.telemarketing service can be a medium to generate lead, schedule appointments, register seminars and organize market surveys. These services can be inexpensive, accurate and capable to bring desired results. Generating leads can be mode of pulling database of potential customers and getting way ahead in market place.
Learning how to market correctly is the biggest task when starting a new business or selling a new product. Without proper marketing, your endeavors will more than likely not succeed. The following are some basic principles of marketing.
Outbound telemarketing has been very crucial in increasing the quality and value of sales pipeline. When the three essential elements-call script, telemarketers and leads database- are properly used, then there is a great chance of generating not just mere business contact information but ready to buy prospects.
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بالاخص في المناسبات وجود شركات تنظيف بالبخار بمكة لعمل غسيل وتنظيف للكنب والمجلس والموكيت والستائر فلا تنسى الاتصال على شركة تنظيف كنب بالبخار بمكة لإزالة البقع والأوساخ من الكنب لأنه اكثر الأماكن عرضة للأوساخ والبقع
ولا ننسى تنظيف المنزل بعد اعمال التشطيب والدهانات من خلال ارخص شركة تنظيف بمكه ولأننا نعتبر انفسنا وشركتنا افضل شركة نظافة بمكة فلا بد من التواصل معنا بخصوص تنظيف الأرضيات بعد الدهانات وعمل تنظيف شامل للشقة او المنزل من خلال شركه تنظيف بمكه المكرمه لعمل ما يلزم من تنظيف وتلميع للمنزل قبل نقل العفش اليه فانت لو تحتاج الى شركه نقل عفش بمكه المكرمه فانت في المكان الصحيح ومهما بحثت فلن تجد شركات نقل عفش بمكة افضل من شركة آدم لأن شركتنا تعتبر افضل شركه نقل عفش بمكة وفي نفس الوقت تعتبر
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هذا ونأتي الى اهم الخدمات التي تعتبر عصب خدمات التنظيف وهي افضل شركة نقل العفش بجدة فان من الأفضل ان تستعين وتتعامل مع شركة نقل عفش بجدة رخيصة عند الاحتياج الى نقل اغراضك من مكان لآخر
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